Chasing Stingrays
Every 5 or 10 years a marketing event comes along that I really enjoy. It’s the introduction of a new model of Corvette. January of 2013 will be such an occasion. The seventh generation (C7 to those of us in the community) will bow on January 13th at 9:00am Eastern, to be exact. But who’s counting?
I’ve been a Corvette fan my whole life. Literally. My Uncle Phil has had Corvettes since before I was born and he took me riding before I could walk. I was hooked. Power. Speed. Noise. Strangely, this same thing didn’t happen in my Dad’s Studebaker Lark.
I watch these introductions as a fan, an owner and as a marketing guy. GM has had a rough time of it over the last few years, but they still know how to introduce a Corvette. This time there’s the … Read More »
The Game Changer
One of the biggest things to impact screenwriters in the last several years is the new Black List 2.0. The original Black List is the brainchild of Franklin Leonard, a producer in Hollywood who saw a number of really good scripts that hadn’t been produced as films. He polled his colleagues for their favorites and that list became the annual end-of-the-year Black List of unmade movies. It was a cool idea and has given deserving scripts buzz through the holidays when managers, agents and producers catch up on their script reading. It also gave Franklin a load of credibility in the business.
Last month he introduced the Black List 2.0. BL2 is a list of scripts that also haven’t been made into movies. But they are raw scripts, coming straight from writers submitting them, not people discovering them. To filter … Read More »
DQ TexaSize Packaging
For all the world’s ventis, grandes, XXLs and super-sizes there’s only one TexaSize. It’s at Dairy Queen. We did this logo and package design, and even worked on the naming of the line extension. It was one tasty assignment.
Nolan Ryan’s Fireball Grill
We came up with the name, logo, signage and graphics for Nolan’s right field eatery at the Dell Diamond in Round Rock, Texas.
La Palmera
La Palmera is a shopping center in Corpus Christi. It was formerly an older, slightly long-in-the-tooth venue. It was redeveloped and we created this re-branding campaign as a vision of how it might roll out.
Writers vs Readers
In an effort to compress my screenwriting education I’ve looked to several resources for input. But what do you do if you get conflicting advice?
Craig Mazin is a respected screenwriter, former WGA board member and, along with John August, he’s half of the excellent Scriptnotes podcast. I listen every week.
Danny Manus is a script consultant, author, former producer and sells his services as a screenwriter’s resource for everything from how to write a logline, to pitching, to giving notes.
Through the Dallas Screenwriters Association, I had the chance to hear Danny speak. I liked what I heard enough to pony up a few bucks for his one-day seminar on pitching and how to garner interest from agents, managers and producers. It was good stuff. So much good info that I had a hard time taking notes and keeping up. Hey, … Read More »
Watters Creek Campaign
This new 52-acre project in Allen, Texas incorporates a complete mix of uses, including a large creekside village green, interactive public art, a variety of retail options, restaurants featuring al fresco dining and water views, along with office space and residential lofts. They wanted a non-traditional, upscale look and feel. Fun and fresh and sophisticated. We worked with an illustrator in Miami and her renderings became the centerpiece for the look and feel of the launch.
We continued the theme, look and feel through the campaign, into the site signage for the directory kiosks – like this art. We did giant banners which were placed on the parking structures fronting the Dallas Central Expressway.
Outreach was a key element of the grand opening and we worked to build an email program. In keeping with the design strategy, we created this email … Read More »
AO Sight Systems
AO Sight Systems are used by police and law enforcement officers to replace the sights that come with their sidearms. The unique design of the AO Sights lets the shooter see the entire sight picture in all light conditions. Even dark.
Textron Financial
This ad plays to the slang of the industry to show how something that makes perfect sense to a company like Textron Financial would baffle a mere mortal banker. Since Textron aviation experts understand needing to refinance your Mooney airplane because the engine has blown a cylinder, they’re the right choice for your aviation financing needs.
Justin Legends
Often, when a client has a quality product, you can convince a celebrity to endorse it. When a client is a legend his own right, such as bootmaker John Justin, celebrities seek him out. This ad gathers fans of his work, including Nascar Champion Dale Earnhardt, World Champion All-Around Cowboy Jim Shoulders, NFL Hall of Famer and Super Bowl MVP Randy White, All Time Strike-Out King and Baseball Hall of Famer Nolan Ryan and country music superstar George Strait.
And to answer your next question – this photo is actually three different shots and a whole lot of Photoshop.
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