Category Archives: HOTR Design

Pier 1_Sante Fe invitation

Pier 1 Imports Sante Fe Store Opening Invitation

 

This little invitation packed a big punch! It drew such a large response an additional party tent had to be set up in the parking lot because the store couldn’t hold everyone.

The rich history and art of Santa Fe draws people there, and this invitation was designed to appeal to that audience. The six-page invitation was hand-bound using miniature Worry Dolls, a Pier 1 product imported from Guatemala, so the invitation successfully tied the store into the look and feel of Santa Fe.

An interesting little story about the Worry Dolls -

worry_dolls

A child who cannot sleep can tell their worries to the doll and place it under their pillow at bedtime. According to folklore, the doll is thought to worry in the child’s place, allowing them to wake up without their worries, which have been taken away by the dolls during the night. Some medical centers even use them in conjunction with treatment for disease in children. (Hat tip to Wikipedia)

 

TexasSize Packaging

DQ TexaSize Packaging

For all the world’s ventis, grandes, XXLs and super-sizes there’s only one TexaSize. It’s at Dairy Queen. We did this logo and package design, and even worked on the naming of the line extension. It was one tasty assignment.

Red Steagall Website

Red Steagall Website

Red Steagall is a Texas Legend. He’s a singer, songwriter, Texas Poet Laureate, historian and most of all – a cowboy. We were honored to be able to put together the design for his website. For no other reason than a chance to have a clean digital copy of his classic Lone Star Beer and Bob Wills Music!

Dickies HR brochure_outside

Dickies HR Department Brochure

We were asked to create a recruitment brochure that conveyed the Dickies vibe to prospective employees. It’s a company with an industrial-strength history, and also, a new modern trend, so we combined some of their old images with their new photography and ads.

AEDC_Booth

AEDC Trade Show Booth

Trade show booth design for the Amarillo Economic Development Corp. The city of Amarillo has several key markets where they promote the advantages of the area. They include wind power, aviation and food services. This booth was designed to be flexible enough to be adapted graphically for any of those and yet distinct enough to not look like every other pop-up booth out there.