Often, when a client has a quality product, you can convince a celebrity to endorse it. When a client is a legend his own right, such as bootmaker John Justin, celebrities seek him out. This ad gathers fans of his work, including Nascar Champion Dale Earnhardt, World Champion All-Around Cowboy Jim Shoulders, NFL Hall of Famer and Super Bowl MVP Randy White, All Time Strike-Out King and Baseball Hall of Famer Nolan Ryan and country music superstar George Strait.

And to answer your next question – this photo is actually three different shots and a whole lot of Photoshop.