Pier 1 Imports Sante Fe Store Opening Invitation
This little invitation packed a big punch! It drew such a large response an additional party tent had to be set up in the parking lot because the store couldn’t hold everyone.
The rich history and art of Santa Fe draws people there, and this invitation was designed to appeal to that audience. The six-page invitation was hand-bound using miniature Worry Dolls, a Pier 1 product imported from Guatemala, so the invitation successfully tied the store into the look and feel of Santa Fe.
An interesting little story about the Worry Dolls –
A child who cannot sleep can tell their worries to the doll and place it under their pillow at bedtime. According to folklore, the doll is thought to worry in the child’s place, allowing them to wake up without their worries, which have been taken away by the dolls during the night. Some medical centers even use them in conjunction with treatment for disease in children. (Hat tip to Wikipedia)