Improve sales. Use a bulldog.
I’m a sucker for bulldogs. English, French, Boston. If Kuala Lumpur had bulldogs, I’d probably be a fan. One of the great things about bulldogs is they also star in some great commercials. This is mostly because they have wonderful dispositions and will pretty much stay where you put them.
My current favorite bulldog commercial comes from VW, purveyors of some excellent advertising recently, and I’m told, fairly decent cars. The spot uses Johnny Cash’s “Dirty Old Egg-Suckin’ Dog” behind Scott, the Scotsman from the Scotts’s lawn care commercials. Scott’s headed to his day job apparently, in a business suit, looking for his keys which he can’t find. He eyes the bulldog, picks him up and carries him to his VW, which unlocks when he holds the dog near.
With the bulldog on the backseat, Scott punches the start button and upon arriving at the vet, he holds the dog near the door and the windows automatically go up. Bulldogs are truly amazing. The ad is from Deutsch, Los Angeles, and while I may never be a fan of Donny Deutsch, his people do know where to go to get the perfect canine co-star. As for the keys to Scott’s Volks? Well, this too shall pass.