The Golfer 

In this spot for Radio Shack's new line of mobile phones we join a foursome on the golf course. The player putting is the picture of concentration until, just as he strokes the ball, his partner's cell phone emits a loud "HEE HAW" - and the sound of a braying jackass blows his shot. The payoff to this spot is the partner explaining that particular ringtone means it is his boss calling.